Pocari Sweat

In the week prior to us leaving from the States, Lacey had gotten quite dehydrated, a situation that was remedied by Powerade and Pedialyte (concentrated unflavored electrolyte solution). I actually packed a bottle of Pedialyte to make sure that we were prepared for any situation that could arise while here. Unsurprisingly, they have plenty of Gatorade here, so we are not at a lack there, however, it is not the preferred liquid-restoring beverage for athletes and students in Asia. It was in one of my classes that I saw a Korean classmate drinking out of a blue pop can, and the name of the drink was "Pocari Sweat". I couldn't help but laugh out loud, and with a quizzical look from my classmate I translated the word 'sweat' for him so that he could perhaps understand the humor. He justified the title by explaining that it was so named because it was an electrolyte drink that replaced the sweat one lost. I can objectively see the point, but it was a point in which I stood unconvinced that a literal marketing attempt would have sway amongst a Western audience.